2. Training Experience- This is extremely valuable because this experience shows I am capable of training top players and have had time to develop this skill. This is rare because of the talent level of players I have trained. This is non imitable but once again will take many years to attempt to accomplish. This is non-substitutable because this is the skill and experience needed to train.
3. Sales Experience- This is a very valuable resource because without the ability to make a sale, your service is essentially useless. This is somewhat rare in this industry because most trainers only train players they have already coached or were recommended to them. This is imitable because all it takes is experience in almost any type of field. I would say this is non substitutable because of the necessity of making a sale.
4. Personalized Training- This is extremely valuable because this ensures the clients receive the best possible results for their own playing style and development. This is extremely rare because most programs aim to train each player the same way. This is imitable, however, for whatever reason it hasn't been utilized by many trainers. This is non substitutable because this is what provides the most value to the clients.
5. Coaches and Trainers Network- This is extremely valuable because it is a way to gain more clients and to learn more about the industry and skills. This is somewhat rare because of the social capital needed to expand your network. This is imitable but it requires coaching or training at a high level. This is substitutable, however, no substitute can provide as much value.
6. Industry Experience- This is extremely valuable because it gives me great insight to what does and does not work in the industry. This is not very rare because any trainer can achieve this. I would say this is imitable because it only takes time and experience. This is non substitutable because any trainer will eventually need to gain this.
7. Access- The ability to be able to improve your game anywhere is the most valuable resource I have. This is rare because most programs and trainers require equipment and a full basketball court. This is imitable, however, this has not been utilized yet by trainers. This substitutable but any substitute does not provide as much value.
8. Management Skills- This is very valuable when operating a business of any kind. This is not rare as most people can gain an opportunity to develop these skills. It is very imitable because of the many different opportunities to develop these skills. This is non substituable because without competent management, the rest of the business will not be able to operate effectively and efficiently.
9. Internship with Akii Dean- This is extremely valuable as he is the best player development coach in the country in my opinion. This is very rare because I am going to be his second ever intern. This is not very imitable as there is very limited opportunities working under such a well-respected trainer. This is substitutable but will take a much longer period of time to try to gain as much value as this will for me.
10. Internship with For All Athletics LLC- This is valuable because it showed me the strengths and weaknesses of beginning a training business. This is rare because most start ups do not actively search for interns. This is imitable because almost anyone can reach out to start ups to work for very little or free. This is substitutable by just starting a business by yourself.
The most important resource is the access of my service. Being able to train and help players grow anywhere across the world is extremely unique and creates a very large potential client base. There is not a substitute that is as easily accessed to improve one's game. Limited equipment required also is a part of this access that makes it accessible to almost any player.
Hello! I think you did a great job in describing your many resources and identifying which ones are the most valuable to you and your company. I enjoyed reading how you have access to so many resources and connections that can really help grow your company. I agree that your most important resource is the access to your service. It allows for it to be used anywhere and at any time by. a variety of players.
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